Loux | Greece

Company profile

Loux constitutes the biggest purely Greek company in the sector of soft drinks and juices, while keeping firmly the 3rd place in the market, after the two well-known multinational corporations.

Today, it consists of three company owned units, ranging to a total area of 33.000 square meters, from which the 7.800 square meters are covered spaces. The first one is situated in the region of Kefalovriso where is taking place the manufacturing process of its products, the second constitutes its distribution centre and is situated in the region of Saravali and the 3rd unit is in Aigio concerning the vertically organized production of PET.(polyethylene terephtalate) packaging.

The group employs today 90 direct and indirect workers, from which 70 are employed in the region of Achaia and the remaining 20 in Athens and Thessaloniki.

The unit of Patras disposes advanced technology equipment and uses the most advanced methods of quality control, hygiene and modern packaging. Loux production has an ISO 9001:2000 & ISO 22000:2005 certification

Its network development is supported by more than 300 representatives, who are provided with all necessary auxiliary equipment for the sale process, such as refrigerators, shelves, as well as with all necessary advertising materials and who are covering the geographical area of the entire country. Exports are taking place in Germany, Canada, USA, Italy and Cyprus.

The firm produces a wide variety of soft drinks from 250ml glass, 330 ml PET., 500 ml PET., 1.500 ml PET. and various flavours such as Orangeade, Lemonade, Sour Cherry, Loux Mix (a mixture of three citrus fruits Orange - Lemon - Mandarin), Soda, Traditional Gazoza(carbonated drink), Loux Cola and Tonic, covering all needs of the market. The company owns three trademarks Loux, Loux Mix and Loux Cola. Loux Cola is the first based cola that was produced in Greece.

Natural juices could not be absent from the product proposals of the company. They were introduced in the family during the summer of 2008. The new fresh varieties are available in 4 flavours: orange, peach, apple-orange-carrot, a juice rich in vitamins B, C and E and the unique cocktail of 9 fruits and 7 vitamins extra-9. They are available in different packaging of 1 lt and 250 ml and constitute the perfect tonic drink all day long for youngsters or older people.

Finally, Loux proves in practice its interest for the social, sport and cultural events of the country by supporting through sponsorships events and activities intended to promote the sporting spirit and culture in general.